My role at Canucks Sports & Entertainment, owners of the Vancouver Canucks NHL team, began as an Account Coordinator in Corporate Sponsorships - Partnership Marketing & I was promoted to Account Executive within 6 months. 

My main responsibilities included managing Corporate Partner contractual agreements, and ensuring each asset was executed properly, to the highest standards, and within specific timeframes. I was responsible for leading and executing large events inside and outside the arena, collaborating cross-departmentally on high-profile contests, and maintaining day-to-day client relationships. I managed corporate sponsor accounts ranging from $50,000 to $23,000,000 in annual revenue.

The main tools I used at CSE: Microsoft Office Suite, Microsoft Teams, Wrike, Blinkfire Analytics, Nielsen Sports, Trajektory, Photoshelter, Canva, SharePoint, Outlook.

rogers open house 

overview

event

Some of the 

I managed & supported

accounts

the game changer reno

overview

contest

ATTENDEES: 8,000 Rogers Customers
OBJECTIVE: Provide a behind-the-scenes view into Rogers Arena (home of the Vancouver Canucks) to exclusive Rogers customers as part of Rogers' new Beyond the Seat program. 

EVENT OVERVIEW: We hosted this event on a Sunday from 10AM-8:30PM inclusive of skating sessions on the Canucks ice, caricaturists, complimentary food and beverage, Alumni signings, arena tours, surprise & delight gifting, various game and activities, & an away game viewing party to end the event.

MAIN RESPONSIBILITIES: leading event logistics & planning from ideation to execution, coordinating vendor arrival & setup, communication with internal stakeholders, external planning with Rogers & their agency, budget tracking & invoicing, and overall event success.

KEY DEPARTMENTS I WORKED WITH: marketing, brand, game presentation, event management, communications, ticketing, hospitality, building operations, security, and Hockey Player Ops.

OUTCOME: We had a great turnout rate and ended up hosting this exact event two years in a row. Rogers customers were excited to come out and experience the arena like never before, and were inquiring about future events. 

CORPORATE PARTNER:
LiUNA! Local 1611 - Construction Union
OBJECTIVE: Ideate, create, and execute a high-profile social media contest for BC residents to nominate their community rinks for the chance to win $100,000 for rink renovations. Once the winning rink was selected, plan and lead a surprise check delivery event in the community with Canucks Alumni and Mascot. 

CONTEST OVERVIEW: This was a 4-week long contest that was promoted through the following - Paid social, IG stories and post, Facebook, X, National Broadcast live reads, in-game feature on jumbotron, in-arena digital screens, and email blasts. All assets linked to a Tradable Bits page where fans would answer 3 questions: their rink needed the money, what they would use it for, and the importance of the rink to their community. There were over 200 rinks nominated, and it took 2 weeks to finalize the selection process. 

EVENT OVERVIEW: Once the winning rink was selected, I planned a surprise check delivery event to be held at the local rink (about 6 hours away). The community believed we were only coming to host skating sessions with Kirk McLean (Canucks Alumni) and our mascot, but we also surprised them with the $100,000 check. The event was inclusive of skating skills clinics, activities for all ages, food and beverage, prizing, and overall Canucks branded decorations. 

MAIN RESPONSIBILITIES: ideating contest name, collaborating with designers on logo creation & all campaign assets, executing said assets, managing the contest page, working cross-departmentally, operating under tight timelines, winner selection, aligning with Legal team on rules and regulations, fully planning and executing event in the local community (booking travel, hotels, planning all logistics for 8 people), and post-reporting on success of the event.

OUTCOME: Our partner, LiUNA! Local 1611, was over-the-moon with how successful this contest and event was run, and mentioned it was the most successful campaign they've seen from a partnership team across all of their sponsored teams. 

Social Impressions: 1,332,359

VANCOUVER CANUCKS

EXAMPLES OF PROJECTS